WHO SHOULD ATTEND?

· The Complexity of the Modern Showroom: How the ICE-to-EV transition, expanding F&I product portfolios, and rising customer expectations have fundamentally changed what a sales conversation demands — and what it takes to have it well.

· OEM to Dealer: Where the Training Signal Gets Lost: Why the gap between what OEMs design and what actually reaches the showroom floor remains one of the most persistent challenges in the industry, and what it costs when product knowledge and pitch consistency break down at the point of sale.

· The Middle Performer Problem: How most dealer training programmes serve the top performers well and leave the rest behind — and why closing this gap is where the real revenue opportunity lies.

· Measuring Readiness, Not Just Results: Why lagging indicators like monthly sales numbers tell you what went wrong last month rather than what to fix today, and how leading organisations are shifting to readiness metrics that allow managers to act before revenue is impacted. 

· AI-Powered Practice Environments: Leading   organisations are deploying AI-driven simulations that allow sales advisors   to practice complex EV pitches, handle customer objections on battery range   and charging infrastructure, and navigate F&I conversations in a   realistic but consequence-free environment — building confidence and   consistency before advisors meet real customers on the floor.

· On-Demand Microlearning: Organisations   are replacing dense product manuals and scheduled classroom sessions with   bite-sized, mobile-friendly learning that reaches advisors exactly when and   where they need it — whether it is a new model launch, a specification   update, or a change in financing options — ensuring the field is ready before   the campaign goes live.

· Proactive Skill Gap Assessment: AI   coaching tools analyse advisor performance across practice simulations and   learning interactions to surface individual skill gaps in real time, shifting   the readiness conversation from reactive to proactive — so organisations can   identify and address development needs before they show up as missed deals or   inconsistent customer experiences.

· One Platform, End-to-End Readiness: Leading   organisations are moving away from fragmented point solutions toward   integrated platforms that bring practice environments, microlearning, skill   diagnostics, and performance insights together in one place — giving OEM   training heads and Dealer Principals a single, connected view of readiness   across the entire network, from new hire onboarding to ongoing capability   building.

· Translating business expectations   into capability requirements: Redesigning sales roles and competency frameworks

· Workforce planning for the AI era: Talent acquisition, development, and retention strategy

· Change management: Building organizational readiness and overcoming resistance to AI adoption

· Performance management reimagined: Real-time coaching and development in an AI-enabled environment

· Building a culture of continuous learning and experimentation

· Strategic HR-Sales-Technology partnerships: Aligning on transformation priorities  

· Why Dealer Networks Are a Different Beast: Adoption challenges in a dealer environment are distinct from corporate rollouts — high attrition, incentive-driven cultures, time-poor floor staff, and the reality that a Dealer Principal’s priorities rarely include sitting through a training session. What does it actually take to make learning happen in this environment?

· The GSM as the Critical Link: How General Sales Managers and regional field managers either accelerate or quietly block AI adoption — and what OEMs and dealer groups are doing to bring this layer of leadership along rather than working around it.

· Building Trust in AI Feedback: How organisations are getting experienced sales advisors and long-tenured showroom staff to take feedback from an AI coaching tool seriously — and what makes the difference between tools that are used once and tools that become part of daily workflow.

· Incentive Design That Reinforces Adoption: How to connect learning participation to the metrics and rewards that sales advisors actually care about — without creating a culture of compliance rather than genuine capability building.

· What the Honest Post-Mortems Look Like: What institutions have learned from rollouts that did not land as planned — and the common patterns that separate sustained adoption from expensive shelf tools.